Test & Keep a Maybelline Make-up Set (£1000)
Apply for free to test and keep a Maybelline make-up set worth £1000. UK, free to enter, just confirm your email.
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Win a £100 McDonald's Gift Card
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Father's Day Gift Box by Box An Event
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£750 adidas Gift Card Prize Draw (UK)
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Win a £750 Shein Gift Card
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Coffee52: 2 Free Bags of Specialty Coffee
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Free MAC Cosmetics Tester Spot
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Preply Discount: 50% Off Online Language Lessons
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View deal ✂Free make-up samples let you try foundation, lipstick, mascara and more before paying full price in the United Kingdom. Cosmetics brands hand out testers and deluxe minis to win new fans, and getting a shade wrong online is exactly why so many free make-up samples exist. Below are the latest offers, plus how to find more.
How to get free make-up samples in the United Kingdom
Use shade-finder and beauty quizzes
Many make-up brands send a free sample matched to your skin tone after you complete a short online shade-finder or quiz.
Pick samples at checkout
Beauty retailers frequently let you add free deluxe make-up samples to any online order, so you can try a new lipstick or foundation alongside your usual buys.
Join loyalty and birthday programs
Free beauty loyalty programs reward you with points for sample sets and a make-up birthday gift each year.
Request testers at counters
In-store beauty advisers will colour-match and make up a small sample of foundation or concealer so you can test the wear at home.
Types of free make-up samples
- Complexion: foundation, concealer, BB and tinted moisturiser shade samples
- Lip: lipstick, gloss and lip-liner testers
- Eyes: mascara, eyeshadow and brow product minis
- Sets: deluxe miniature make-up kits and full-size test-and-keep products
Tips for getting matched correctly
- Know your foundation undertone and shade so brands can match samples accurately.
- Sign up to newsletters for launch samples of new make-up lines.
- Use a dedicated email so all your make-up offers stay together.
Frequently asked questions
Are free make-up samples really free?
Yes, you only share the details needed to qualify, such as your email and shipping address. There is no purchase required for a true sample, though some sets ship for a small, clearly shown fee.
Can I get a foundation sample in my shade?
Often, yes. Many brands send a shade-matched foundation or concealer sample after you complete a quick online shade-finder.
How often are new make-up freebies added?
We refresh the listings every day, so check back and sort by Newest for the latest make-up offers.